PRASEED PRASAD, Ex-Google, Ex-Flipkart, Bengaluru
“It’s great to see that we have such books coming out especially from young wizards like Adit, as they would definitely bring in a new perspective to new age marketing.”
HEMANT ARORA, Sr. VP – Times Network and Business Head – Times Influence, Mumbai
“Marketing: Tricks of the trade they won’t teach you at B-schools, will hit you with its simplicity and practicality of approach just as Marketing should. This book is not about theory or 35000 feet perspective but about ground reality of Marketing in every chapter. The core KRA’s of marketing as a function are manifested in form of each of the chapters in a sequential, logical way to the extent that one could achieve excellence in marketing by ensuring a focus on each of them and evaluating the progress periodically. Thankfully, Adit’s style is down to earth; the content common sense along with an approach that is granular but not boring. Marketing: Tricks on the trade they won’t teach you at B-Schools should be picked up by everyone who is; and who wants to be a part of the religion called Marketing”.
COL (DR) SNEH V SINHA, Director General – Amity Business School, Pune/ Mumbai
“The words marketing, branding, advertising, intense competition etc. have been playing a larger role in our corporate lives. The majority of business models practiced by MSMEs or large organizations are connected together in a market and marketing network that creates a global business community. Companies have become increasingly dependent on “innovative strategic dimensions” in many aspects of their revenue generation models — from creating, communicating and delivering value to educate customers about the products and services. Most of the companies understand that global economic infrastructure is becoming increasingly dependent upon strategic marketing. A practical implication of marketing is one of the areas that everyone knows of, but most are not really aware of the finer details. Many people simply think that their strategies provide them with all the protection they need to keep their business secure.
However, as management teacher and practitioner I can say that this book would be extremely resourceful and ingenious for management students, entrepreneurs and intrapreneurs. This book provides a valuable window on strategy making and implementation at every stage of the business cycle which covers the necessary components of sustainability. The specialty of the book is in practical know – how of the marketing concepts and its talking about something beyond the so-called marketing jargon. The explanations of the examples are exceedingly straightforward and effortlessly palatable. The user base of the book could be anybody who wants to understand marketing quickly but steadily.
Adit Chauhan’s book “Marketing – Tricks of the trade they won’t teach you in B-Schools” can prove to be an excellent guide for marketing professionals beginning their careers.”
SONIA KULKARNI, Senior Partner, Ketchum Sampark PR, Mumbai
“My best compliments to Adit Chouhan for his maiden book “Marketing – Tricks of the trade they don’t teach you at B-Schools”. The author has thought through what the current generation of marketer needs basis the industry requirements and made it an interesting reading experience. You get a TON of value from the Author. In the google world full of shortcuts and quick research, this one stands out as a legit and practical knowledge resource which is insightful and backed by his on the job learning. The chapters are comprehensive and well defined. Each topic becomes a subject guide in itself. The book is highly recommended for students of marketing and all those who would like to consider a career in marketing. It will also act as a good refresher course for existing marketers. I would certainly call it a 21st century bible of marketing.”
ASHISH GUPTA, Ex – VP – Marketing, Mobikwik, Mumbai
“It’s like a Marketing handbook which every marketer should read, all your basics, your nuances will always be sorted once you read this book”
MANISH JAIN, Founder & CEO, Indus Business Academy, Bengaluru
“My best compliments to Adit Chouhan for his maiden book “Marketing – Tricks of the trade they don’t teach you at B-Schools”. The author has thought through what the current generation of marketer needs basis the industry requirements and made it an interesting reading experience. You get a TON of value from the Author. In the google world full of shortcuts and quick research, this one stands out as a legit and practical knowledge resource which is insightful and backed by his on the job learning. The chapters are comprehensive and well defined. Each topic becomes a subject guide in itself. The book is highly recommended for students of marketing and all those who would like to consider a career in marketing. It will also act as a good refresher course for existing marketers. I would certainly call it a 21st century bible of marketing.”
PRASAD MENON, CEO, Centre for Incubation and Business Acceleration, Navi Mumbai
“This book is an easy read. It’s like a one day master class before you take your first job as a marketer. The fact that Adit Chouhan is not from academia actually works in favour for this book. His no nonsense narrative style makes it appear as if he is sitting with you in a cafe’ and providing you with an insider’s guide to do your marketing job. All management students, interns, first time marketers and fresh entrepreneurs will benefit from his straight talk and tips on how to plan and execute their marketing plan.”
ANSHU KHANNA, Founder & MD, Goodword Media PR, New Delhi
“There is no denying that, in real life, there are many a slips betwixt the cup and the lips. Especially when it’s an organization’s image you are managing or promoting, a role traditionally played by a marketing and PR professional.
Things can go awry in a blink and goals seem like the proverbial Mount Everest that you need to climb each day. This idiom holds true most when you are a PR professional and your organization’s image is like an open book, fully exposed to disasters. Anything can and does go wrong. As Adit Chouhan states it in his book, B Schools do not prepare you for these real life googlys. Adit’s book instead tells you how to, in a contained, calm and systematic manner deal with real life situations. It tells you how to hit the floor running and be a real-life champ.
I congratulate him on this well written book that lays out his thoughts in the most precise and systematic manner. A must read for marketing professionals. Even those who went to the finest B schools. Trust me, text book theories make you an ostrich at disaster time and practical knowledge a gutsy tiger.”