Digital Marketing Handbook (Vol 1 to 6)
I have been fortunate to be a traditional marketer who could get his grasp quickly on the concepts of digital marketing. Unlike many other traditional marketers, digital marketing came naturally to me and it soon became my mojo!
In these six volumes, I have tried to explain all the most utilized concepts of digital marketing in a simple and easily understandable way with the use of many screenshots. Whether you are a newbie to marketing or an entrepreneur or someone who wishes to shift his/ her career to digital marketing, these ebooks will surely help you get started.
Needless to say, digital marketing is all about practical understanding of the tools and the dashboards. So, while reading these books, I would request you to keep your laptop open and follow the instructions alongside to help get better hang of it all. For more, I am always available at adit@aditchouhan.com.
I try to keep these books updated as much as possible. However, digital marketing is ever-evolving and there are multiple updates coming in almost every second day. So, it’s extremely important that while reading these books, you also keep going through the latest videos or articles available online on these topics to fill any gaps that you may find.
Digital Marketing Handbook – Vol 1 covers introduction to digital marketing, website/ app Development basics, hands-on coverage of Google Analytics basics and introduction to many interesting topics like email marketing, marketing automation, Influencer Marketing and more.
Digital Marketing Handbook – Vol 2 covers Search Engine Optimization in detail. You will learn Keyword Research, On-Page SEO, Off-Page SEO, Local SEO and App Store Optimization techniques to bring your websites to the top of Search Engine Results.
Digital Marketing Handbook – Vol 3 covers all you need to know about Google Search Ads as a beginner. You will learn Search Campaign Creation, Ad Ranking, Reporting and more.
Digital Marketing Handbook – Vol 4 covers all you need to know about Google Display, Video and Performance Max Ads as a beginner. You will learn Campaign Creation, Targeting, Reporting and more.
Digital Marketing Handbook – Vol 5 covers all you need to know about Google App Promotion and Shopping/ Product Listing Ads (with Pmax) as a beginner. You will learn Campaign Creation, Google Merchant Centre, and more.
Digital Marketing Handbook – Vol 6 covers all you need to know about Social Media Management and Marketing. The volume covers Facebook, Instagram, LinkedIn, Twitter and TikTok as platforms to promote your products/ services/ brand and reach your TG.